Pout It Out, in one swipe.
A crayon lipstick that goes on in one pass, from soft nudes to deep berry.
Shop Pout It OutBuy 2 @ ₹800 · Buy 3 @ ₹1,140 · Buy 4 @ ₹1,440
Offer ends in
Lipstick and primer in one crayon, so colour sits smooth from the very first swipe. No feathering, no flaky edges, no separate base coat.
One liquid tint for cheeks and lips that blends in seconds and adapts to your undertone. Made with squalane, saffron flower extract and vitamin E.
Hydrates like a balm, plumps like a peptide serum and shines like a gloss — without the stickiness. The one you keep reaching for at your desk.
Every range, worn. Lips, cheeks and eyes, so you can find the texture that feels like you.
A crayon lipstick that goes on in one pass, from soft nudes to deep berry.
Shop Pout It OutA watery blush that warms to your skin's own tone. Tap on, build to a flush.
Shop Mood TintPeptides and shea under a sheer wash of colour. Reads as gloss, behaves like care.
Shop Glow KissA classic bullet with a soft, creamy finish, in caramel, terracotta and plum.
Shop In Her PrimeThe bullet, finished in high shine: Dark Gloss, Rosy Berry Glow and Cocoa Gleam.
Shop Glossed OverFull-coverage velvet in deep reds and berries, made to stay true on deeper undertones.
Shop Crimson LuxeOne pencil, two shades: Eclipse Shine, Regal Rush and Forest Charm.
Shop Dawn To DuskEvery shade is held to the same five standards before it reaches you.
Formulated to minimise the likelihood of allergic reactions, for skin that reacts easily.
Tested under the supervision of a dermatologist.
Evaluated on people in an independent clinical study.
The full ingredient list is on every product page.
Comfort-first colour, designed for everyday wear.
Hypoallergenic means the formulation is designed to minimise the likelihood of allergic reactions. It does not mean that an allergic reaction is impossible. Individual sensitivities can vary, so we recommend a patch test, especially if you have a known history of allergies.
Dawn To Dusk dual kajal + Wink It Ultra Black mascara
Eclipse Shine (Black +Silver) + Wink It Ultra Black Mascara
All five ₹400 heroes: crayon lipstick, liquid velvet lipstick, adaptive blush, peptide lip balm and mascara
Petal Perfection + Envy Pink + Peach Petal + Sandy Glow + Wink It Ultra Black Mascara
“I wanted makeup I didn't have to think twice about. So every formula is tested on skin first.”Preeti S BarotFounder, after 22 years in the corporate worldOur story
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